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September 2010

Shopzilla Publisher will be attending Shop.org this week!

Hey Publishers,

The Shopzilla Publisher Program will be attending Shop.org in Dallas on Tuesday, September 28th and Wednesday, September 29th.

Shop.org

Julia Barrett, Director of Affiliate Marketing, will be manning Booth 512 along with our Shopzilla, Inc. Business Services and Bizrate Insights teams.

Please stop by to say hello if you're in the neighborhood!

Catalog API: Display Offer Markdown Information

Hey Publishers,

 

At the request of several of your fellow publishers, we will be adding the ability to display offer markdown information within the Catalog API Product Service.

 

Currently, we offer actual price information tagged as <price> within the <Offer> element. Soon, we will additionally provide the original price and related markdown percentage to allow for display of markdown information for each offer. In the event an offer is not on sale, the response will return a markdown percentage of "0.00".

 

Sample XML:

  <price integral="16900">$169.00</price>
  <originalPrice integral="16900">$169.00</originalPrice>
   <markdownPercent integral>0.00</markdownPercent>

 

Release: Monday, September 27th

API Versions: Bizrate, Beso

 

The release of these new fields should not impact you unless you have developed a means of auto-generating your XML handling code based on the XML schema document for the Product Service.  If you have done this, you will need to update your schema.

 

Don't forget to follow us on Twitter for snappy release notifications!  Upon release, you will be able to see an example result set returned with this new value through our Catalog API Interactive Documentation.  In order to access this documentation, you will need to log in with your Catalog API Key & Publisher ID.  Once you are in there, view the Product Service Resource section.  At the very bottom of this section, you will see a link "[ + ] show test form".  This will allow you to test out queries, viewing sample XML. 

 

As always, please do not hesitate to contact us should you have any questions.

 

The Shopzilla Publisher Team

How Do I Build A Beso Single Product Widget?

Beso, a member of the Shopzilla, Inc. family of properties, is a lifestyle website providing users the ability to shop all of their favorite stores and brands, all in one place. Through the Shopzilla Publisher Program, you are now easily able to extend this experience to your users through Beso Widgets. With Beso Widgets, you are able to build banners displaying shopping content using your favorite search results, or a single favorite product, or an "offer".

To build a Beso Single Product Widget, you will need a particular offer's "Offer ID". Offer IDs are unique identifiers Shopzilla assigns to each offer displayed on any of its properties, including Beso. In other words, every offer you see on Beso has a unique Shopzilla Offer ID assigned to it.

So you're writing a blog post on the rebirth of paisley...you happen upon a sunny yellow paisley settee on Beso, complementary to many interiors. How do you build a Beso Widget for this fabulous find? How do you find this paisley settee's Offer ID? There are several ways, but here is an easy one:

1. 'Take a Peek' at that sunny yellow paisley settee. This will pop open a larger image.

2. Click the 'More Details' link. This will take you to the 'Offer Details' page.

Beso Single Product Widget Step 1

3. Once on the Offer Details page, copy the Offer ID from the URL, here:

Beso Single Product Widget Step 2

4. Now that you have your Offer ID, paste it into the Beso Single Product Widget builder...and voila! That paisley settee is ready to brighten your blog!

Beso Single Product Widget Step 3

A small consideration, you may want to periodically update your Beso Single Product Widgets. Unfortunately, that paisley settee may someday become unavailable, and the image might even disappear. We hate when this happens, but don't fret...we have a back-up plan! Your widget will simply redirect to similar search results, and, don't forget, you can always swap in a widget built with your own handpicked search results using a Beso Search Results Widget.

  

As always, please do not hesitate to contact us should you have any questions.

 

The Shopzilla Publisher Team

 

These Widgets Beso Fabulous

Is your website forever on the prowl for the hottest of accessories? Glam it up with some help from Beso.com...and make money doing so! Beso, a member of the Shopzilla, Inc. family of properties, is a lifestyle website providing users the ability to shop all of their favorite stores and brands, all in one place. You are now easily able to extend this experience to your users through the Shopzilla Publisher Program.

 

The Shopzilla Publisher Program is an affiliate marketing program. As an affiliate, or "publisher", you are able to make money by placing a Beso Widget onto your website. When your users click through the Beso Widget to a merchant's website, this is what we call a merchant lead, or "redirect". You will be paid a percentage of the revenue we are able to collect from merchants for these redirects, or "your traffic". 

 

Great! How Do I Get Started?

  

1. First, register for a Shopzilla Publisher Program account, here. Be sure to mention you are interested in using Beso Widgets.

 

2. Once registered, you'll be given a Publisher ID. You'll need this to help us track your traffic...if we can't track your traffic, we can't pay you!

  

3. Go to the Beso Widget builder and start creating your widget. Define the shopping content that will display by entering your favorite search results by keyword and/or category, or for a single favorite product. Tip: When entering a keyword, be specific!

4.
Once you've defined the shopping content for your widget, enter your Publisher ID in the appropriate field, highlighted below, so that we can track your traffic.  Now click the "Create Widget!" button.

   Beso Widget Builder

5. Hurray! You've created your Beso Widget! If you're not happy with the results, it's okay, you can change your widget around until you get the results you had in mind. Once your widget is fabulous, copy and paste the HTML in the "Here's Your Code" box, highlighted above, onto your website.

6.
What's next? Once you've accrued $50.00 in earnings, you'll be eligible for payment and receive a check for your Beso Widget traffic. So...maybe cruise over to Beso to do some window shopping, saving your favorites to your My beso account!

As always, please do not hesitate to contact us should you have any questions.

 

The Shopzilla Publisher Team

Catalog API: Introducing Beso!

Hey Publishers,

 

As many of you know, Shopzilla, Inc. manages a growing family of properties. As a publisher, you are likely familiar with Bizrate.com, our primary shopping search engine intended to help shoppers find what they are looking for at the best value. Through the Shopzilla Publisher Program Catalog API, advanced publishers have had dynamic access to the comprehensive inventory allowing this experience on Bizrate.

 

We are now excited to announce a version of our Catalog API offering access to content specific to one of our newest properties, Beso.com.  Beso is a lifestyle website providing users the ability to shop all of their favorite stores and brands, all in one place. Beso features a limited taxonomy, and curated set of stores and brands.

 

Beso

 

 

Why would you want to take advantage of this?

You would want to take advantage of the Beso version of the Catalog API if you are looking to provide your users with a style-based experience focused in soft goods categories. Because we carefully curate our Beso experience, the search results will differ from those you would retrieve from the Bizrate version of the Catalog API. For instance, a search on Beso for "black leather jacket" returns very different results than the same search on Bizrate. You would want to stick with the Bizrate version of the Catalog API if you would prefer to provide a general or comparison shopping experience, or one focused in hard goods categories.

 

How do you take advantage of this?

To get started, access our Catalog API Interactive Documentation. In order to access this documentation, you will need to log in with your Catalog API Key & Publisher ID.  Once logged in, you'll be able to access documentation specific to the Beso version of the Catalog API through the "US Beso API" link in the upper righthand corner. 

 

For those unfamiliar with our Catalog API, this product provides advanced publishers with intuitive access to our inventory of cataloged products and merchant offers through a query-based web service accepting various parameters, allowing publishers to filter based on their website’s shopping content needs. Based on these publisher-supplied parameters, customized shopping content is returned within an XML response, JSON response available April 2011. Not an advanced publisher? Check out Beso Widgets!

 

As always, please do not hesitate to contact us should you have any questions.

  

The Shopzilla Publisher Team