As many of you know, Shopzilla, Inc. manages a growing family of properties. As a publisher, you are likely familiar with Bizrate.com, our primary shopping search engine intended to help shoppers find what they are looking for at the best value. Through the Shopzilla Publisher Program Catalog API, advanced publishers have had dynamic access to the comprehensive inventory allowing this experience on Bizrate.
We are now excited to announce a version of our Catalog API offering access to content specific to one of our newest properties, Beso.com. Beso is a lifestyle website providing users the ability to shop all of their favorite stores and brands, all in one place. Beso features a limited taxonomy, and curated set of stores and brands.
Why would you want to take advantage of this?
You would want to take advantage of the Beso version of the Catalog API if you are looking to provide your users with a style-based experience focused in soft goods categories. Because we carefully curate our Beso experience, the search results will differ from those you would retrieve from the Bizrate version of the Catalog API. For instance, a search on Beso for "black leather jacket" returns very different results than the same search on Bizrate. You would want to stick with the Bizrate version of the Catalog API if you would prefer to provide a general or comparison shopping experience, or one focused in hard goods categories.
How do you take advantage of this?
To get started, access our Catalog API Interactive Documentation. In order to access this documentation, you will need to log in with your Catalog API Key & Publisher ID. Once logged in, you'll be able to access documentation specific to the Beso version of the Catalog API through the "US Beso API" link in the upper righthand corner.
For those unfamiliar with our Catalog API, this product provides advanced publishers with intuitive access to our inventory of cataloged products and merchant offers through a query-based web service accepting various parameters, allowing publishers to filter based on their website’s shopping content needs. Based on these publisher-supplied parameters, customized shopping content is returned within an XML response, JSON response available April 2011. Not an advanced publisher? Check out Beso Widgets!
As always, please do not hesitate to contact us should you have any questions.
The Shopzilla Publisher Team