Integrated Dynamic Assets With Your Website's Content

Hey Publishers,

For those of you who are regular readers, you might remember our Publisher Spotlight on Tim Flight and GPSReview.net back in June of 2008. He gave great advice on content integration and a great pointer for our WordPress users. It is that good that we wanted to take the opportunity to share it with you again!

How well does the Shopzilla Publisher Program content you select fit with the context of the page? Is your audience reading about Nike running shoes, but your assets display Adidas and New Balance sneakers? We get a lot of questions about how to generate more quality clicks and one of the answers is integration. Our Shopzilla Publisher Program offers a wide set of product offerings from thousands of different merchants, so take advantage of it by displaying Bizrate dynamic assets that suit the content of the page!

Tim also gave a very detailed tip for our WordPress users interested in using Bizrate dynamic assets. While we cannot be held liable for any code you may accidentally break (read our FAQ), Tim's advice has brought GPSReview much success:

Create the Dynamic Asset using just the letter "a" in the "Search For" field as the keyword. Pick the banner size, set your colors, etc, and then get the HTML code. Look in the HTML code for the following:

/keyword-a/

Replace that with this:

/keyword-<?php echo(urlencode(strtolower(single_post_title(",FALSE)))); ?>/

That code should take the title of the WordPress post and use it as the keyword for the ad unit.

Keep in mind, this will be optimal only for those publishers using the product name as the blog post title. Hopefully, this will help you save time by making our dynamic assets... well... more dynamic! As always, please contact us with any questions or comments.

Technorati Tags: Affiliate Program, BizRate, Dynamic Assets, Shopzilla Publisher Program, WordPress