Publisher Affiliate Spotlight: Designer Apparel

DesignerApparel.com is one of the web's top designer clothing destinations.  They've been working with the Shopzilla Publisher Program for nearly a year now, and we were fortunate to interview them this past week as part of our regular Publisher Affiliate Spotlight series.  Here's what they had to say:

Shopzilla:  Can you tell us a little about DesignerApparel.com, its history, and its mission?

DesignerApparel.com: DesignerApparel.com is a collection of niche-specific shopping engines that gives users the power to shop all of the stores in a given category all from one place.  DesignerApparel.com is our flagship vertical focused on the high-end designer clothing and accessories space, bringing together stores like Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales and more, and brands ranging from the classic Gucci or Prada to the more contemporary like Juicy Couture or Michael Kors, all into one, searchable, interface.  We want to give users the widest possible selection as aggregated from our hundreds of partners, coupled with the convenience of a one-stop-shop.  StylishKids.com is our shopping engine focused on baby and kids clothing.  StreetApparel.com is for the streetwear category.  JewelryFlash.com is probably the largest jewelry site on the web.  DesignerMaternity.com is focused on expecting mothers who (still) want to look stylish throughout their pregnancies.  Lastly, shoppers can also sign-up for members only sale alerts at MyPerfectSale.com, where users can choose the brands that they love and receive alerts whenever they go on sale, thus have the “perfect” sale of just the stuff they love.  Our motto is “All the Sales, All the Stores, All in One Place.” 

Shopzilla:  Why did you decide to partner with the Shopzilla Publisher Program and how do you utilize Shopzilla’s content on DesignerApparel.com?

DesignerApparel.com:  Shopzilla has been a tremendous partner for us.  Through Shopzilla, we have been able to integrate nearly a hundred new partners all in one fell swoop.  Also, usually, adding so many new partners would be overwhelming for us both from a management and technology standpoint.  But since Shopzilla has standardized all of its partners and acts as a management interface between us and partners, we have been able to add these partners without adding new resources.  Instead of dealing with hundreds of new partners, we just deal with one.  Lastly, Shopzilla’s catalog atoms are quite helpful to us when we want to expand into a new vertical.  We can quickly get to a critical mass of partners on any given category whereas it took us much longer before.

Shopzilla:  Do you have any tips that you believe might help other publishers achieve success?

DesignerApparel.com:   In this economy, we think that tools and content that can help shoppers find the best deal in a focused and helpful way will win.  That’s what we are focusing on and will continue to deliver.

Shopzilla:  What’s next for DesignerApparel.com?

DesignerApparel.com:  Our focus will be expanding our targeted niches while building on our strengths.  We will look to build out more categories where we have an edge in partners, technology or customer base.

Shopzilla: We wish you all the best on your expansion plans, and we thank you for participating in this edition of Publisher Spotlight!