Catalog API: How to Track Impressions
Hey Publishers,
If you are one of our Catalog API users interested in tracking impressions and improving your traffic, we're here to help! Creating a small, transparent pixel will let you know every time someone views your page with BizRate sponsored shopping content. With that information available, you can determine how effective your assets are by calculating the click-thru rate. Each time your page is loaded a small, traceable, 1x1 pixel will also load. Comparing the amount of views to the amount of clicks will demonstrate how receptive your audience is to your assets. You can change your assets accordingly allowing you to better support your viewers and not to mention better your compensation!
Creating the tracking pixel is fairly simple. Our advice to you is to place the tracking pixel URL towards the bottom of the page before the close of the <body> tag. For example:
<img src="http://adserve.shopzilla.com/img/publisherID-[YOUR PUBLISHER ID]/assetID-6/placementID-1/" />
</body>
Just simply update this with your unique Publisher ID, and change the Placement ID if desired! Remember, you must always include your Publisher ID and a Placement ID for proper tracking.
Please feel free to contact us if you have any questions about tracking impressions.
The Shopzilla Publisher Team
Matt,
You cannot change the Asset ID because it is the internal code we use over on our end. You must, however, insert your Publisher ID. Changing the Placement ID is optional. You can leave it as it is or change it to keep you more organized - whichever works best for you.
You can use Placement IDs on the fly - you do not have to create them first.
Hope this helps!
Posted by: Shopzilla Publisher Team | September 04, 2009 at 09:15 AM
Is the asset id the same as the product id? (for example 1014117403 is a Canon HF200 Camcorder)
Do I need to create placement id's before I use them, or is that admin UI just for naming them for convenience? I use wordpress and want to use the Post-Id as the placement id, but I don't want to have to create hundreds of placement ids.
Posted by: Matt | September 04, 2009 at 01:18 AM