New Ways to Create Dynamic Assets

Hey Publishers,

For those of you who are unfamiliar with creating dynamic assets, now might be a good opportunity to try adding a few to your website.  Within the Shopzilla Publisher Portal you are able to build dynamic assets based on top keyword or category search results, as well as build comparison shopping assets for specific products.  These dynamic assets refresh their content each time your website page is loaded, offering your users a fresh shopping experience each time they visit your website.

We are pleased to announce a couple enhancements to the creation of dynamic assets:

1) Create dynamic assets with keyword OR category, or both
Previously, you were only able to create dynamic assets based on keyword or keyword+category search criteria.  You are now able to also create dynamic assets based solely on category.  This will allow for creation of more generic dynamic assets.  A good use of this sort of dynamic asset would be placement on a fashion website.  Rather than displaying products defined by a keyword, you will now be able to create a dynamic asset displaying results according to product popularity in a chosen category.

2) Create 'Product Pod' dynamic assets within any category
Previously, you were only able to create a 'Product Pod' dynamic asset within certain categories.  We have now expanded upon your category options.  Keep in mind, however, that the function of a 'Product Pod' asset is to allow for a comparison shopping experience, so you may find instances of a category not retrieving any results.  This is because there aren't any available products with multiple offers aligned to them that would support a comparison shopping experience.  (For instance, we don't have any products in category "Chocolate & Sweets" that have multiple offers aligned to them...I know, seems crazy...so, sadly, you won't be able to build a 'Product Pods' asset for your favorite chocolate-covered ants, but you will be able to build one for your favorite pans.)

To create a dynamic asset, log into the Shopzilla Publisher Portal and choose the 'Get Content' tab. From here you will find a "Dynamic Assets" link. If you need any help creating these assets, please Contact Us.

Enjoy!
Shopzilla Publisher Team