How the Shopzilla Publisher Program Works
How do Publishers make money?
In order to help Publishers understand how our program works, we have illustrated the steps involved in generating earnings.
1. You place Shopzilla Publisher Program banners or links on your website. A visitor comes to your website, sees a product they would like to compare prices on.
2. They click on one of the Shopzilla Publisher Program banners or links (*on your Portal report, this represents a ‘click’). This takes them to BizRate, our sister website, where they see a list of relevant products and prices.
3. Once they decide which product suits them best, they click on a link that takes them through to the website of the Merchant selling that product.
4. The Merchant pays Shopzilla for valid, CPC-monetized leads and celebrates the sale of a product from the quality traffic you, the Publisher, sent to their website.
5. Shopzilla shares the revenue generated from this quality traffic with you, the Publisher.* Now YOU celebrate!
Should you have any questions, visit our Frequently Asked Questions section, or, post a comment since another Publisher may be wondering something similar. The Shopzilla Publisher Team will be sure to reply.
* All publisher earnings are subject to validation and adjustments. Portal reported earnings should only be considered as an estimate. Publishers should consult the Shopzilla, Inc. Publisher Program Terms & Conditions for more information.





Hey JP,
We pay upon successful redirect to a merchant's website, which is referred to as a "Cost-per-Click" (CPC) or "Pay-per-Click" (PPC) affiliate program.
We do manage traffic quality closely, so while we do not pay upon the sale of a product, like a CPA affiliate program, we do factor conversion into the overall handling of your account. In other words, we want to be sure the traffic you are sending to our merchants does convert to a sale more often than not.
Posted by: Shopzilla Publisher Team | December 05, 2009 at 12:59 PM
It is not clear to me whether you pay based on just redirect clicks, sale of product, or both. Please clarify.
Posted by: JP | December 04, 2009 at 12:10 PM
America: The Shopzilla Publisher Program is only able to syndicate shopping content from the consumer websites we maintain, which are currently limited to the United States, United Kingdom, Germany & France. It's unfortunate that we don't currently have a presence in more countries, but maybe someday!
Posted by: Shopzilla Publisher Team | November 14, 2009 at 03:21 PM
Yana: We don't specify a commission rate, we instead encourage publishers to track their average CPC. For more details, check out our FAQs:
http://shopzillapublisherprogram.typepad.com/blog/affiliate-faq.html#faq2_3
Posted by: Shopzilla Publisher Team | November 14, 2009 at 03:19 PM
What is the reason why Shopzilla set up the section International to UK and not to Latin America?.
In Latin America, which it is about 33 countries and more than 300 million consumers, the most with Visa, master card and Amex to purchase those goods that your system offers from hundreds of merchandisers. Shopzilla is missing the huge business picture for Spanish Americans.
Posted by: America | November 13, 2009 at 11:37 AM
How much is the commission that Shopzilla pays?
Posted by: Yana | June 01, 2009 at 02:02 PM
Hi,
I'm planning to integrate the Shopzilla Publisher Program with my above mentioned URL (website).
I need to some help about the Shopzilla Publisher Program Integration.
Please let me know how i can proceed with this.
Posted by: Chandra Reddy | May 21, 2009 at 12:22 PM
i have emailed shopzill 4 times in the last week and still no response. I am using xml api and can see what clicks are clicking through to the merchant on my internal site stats and still im not receiving any cpc commission. On my site you search and it returns a list of options then user clicks straight through to merchant which i can see i have clicks through to the merchant. Yet, i am receiving no commission.
Still awaiting an answer from shopzilla. Also on the xml api getting errors, name not included and therefore it doesnt import anything
Posted by: robin | May 10, 2009 at 08:11 AM
Hey Kate,
Sorry we missed your comment here! Thursday night we did experience some problems with the API services, but thankfully our engineering team were able to correct the issue.
We try really hard to keep up with the blog comments, but should you have performance issues in the future, please don't hesitate to also send us an email: https://publisher.shopzilla.com/pp/contact.xhtml
As to why digital cameras were appearing, that is our default content. When certain services are experiencing issue, we populate some of the related content with generic content to avoid assets appearing blank for your users. Several publishers have shared their thoughts on this- some like it, some don't - so we are definitely open to suggestions. Here is a blog post touching on this: http://shopzillapublisherprogram.typepad.com/blog/2008/09/why-are-my-ads.html
Send us an email and let us know what you think?
Thanks for your patience,
Shopzilla Publisher Team
Posted by: Shopzilla Publisher Team | January 24, 2009 at 11:49 AM
Is anyone else experiencing issues with the API regarding categories? Today for example;
http://www.shopzilla.com/ab-waist-machines/8638/products
http://tinymassive.com/products?category_id=8638
As you can see, we are displaying cameras instead of ab and waist machines.
Can anyone throw some light on why this is happening?
Thanks -
Posted by: Kate | January 22, 2009 at 01:37 PM